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Leveraging Google Local Service Ads: How Small Trade Businesses Can Shine Bright

Donald Fidler • 11 October 2023

In an ever-evolving digital landscape, businesses are continually looking for ways to stand out. For small trade businesses, this is especially important when local competitors are but a few clicks away. Google Local Service Ads (LSAs) have emerged as a powerful tool to ensure that your business grabs local customers' attention.

The Perks of Google Local Service Ads


Local Reach: LSAs target customers in your locality. This means that the people who see your ad are the ones most likely to avail of your services.


  • Pay-per-Lead: Unlike traditional advertising, you only pay when potential clients contact you directly through the ad.
  • Google's Badge of Trust: Businesses that pass Google's qualification get a Google Guarantee badge, which boosts credibility.
  • Top-of-Search Visibility: LSAs appear above organic search results, ensuring maximum visibility.
  • Tailored for Mobile: Considering the growing trend of mobile searches, LSAs are optimized for mobile users, making it easier for them to connect with you.


Mini Media and Your Business - A Perfect Combo

At Mini Media, we recognize the potential of LSAs and have meticulously crafted our 'Shout Local' packages to cater to your specific needs.


Steps to Setting Up with Shout Local:


  1. Consultation: We understand your business needs and guide you on how LSAs can benefit you.
  2. Set-Up: We handle the nitty-gritty of setting up your LSAs, from verification to ad design.
  3. Budget Management: We assist you in budget allocation ensuring maximum ROI.
  4. Ongoing Support: Our team constantly monitors the performance and makes necessary tweaks for optimization.


But That’s Not All!

In addition to setting up LSAs, Mini Media is committed to overall Google optimization. From Google My Business listings to regular SEO practices, we make sure your online presence is strong and consistent. Our goal is to not just get you leads but to ensure they convert.


In Conclusion

In today's digital age, standing out is crucial. Google Local Service Ads offer a potent means for small trade businesses to highlight their services and garner local attention. And with Mini Media's Shout Local packages, you have a companion to guide you every step of the way.


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