A Look at the Numbers
According to a survey by Forbes in 2020, around 40% of small businesses in the hospitality sector don't sell their services or products directly online. This means that when potential customers are looking to book a hotel, order a service, or buy a product, they have to make an inquiry and wait for a response rather than make an instant purchase.
When compared to larger businesses in the same sector, the digital disparity becomes even more evident. Big hotel chains and leisure service providers have long understood the value of immediate online conversions. The result? They've been able to grab a more significant chunk of the digital market share.
Millennials: The Driving Force
Millennials, now in their mid-20s to late 30s, are a generation that grew up with the internet. According to a report by eMarketer, 73% of millennials prefer shopping online than in a brick-and-mortar store. Their purchasing decisions are impulsive and immediate. When they see something they want, they expect to process it right away.
Let's put this into a real-world context:
The examples are numerous and stretch across the entire spectrum of the hospitality and leisure sectors. By not offering direct online purchasing options, small businesses might be inadvertently pushing away a vast segment of potential customers.
The Solution: Websites as Immediate Conversion Tools
The answer to tapping into this vast market potential lies in viewing the business website not just as an informational platform but as a direct sales tool. Here are a few steps businesses can take:
In Summary
The digital age is upon us, and consumer behavior is rapidly evolving. With millennials spearheading the online shopping movement, businesses, especially in the hospitality and leisure sectors, must adapt to stay relevant. By viewing their websites as sales tools rather than just informational platforms, small businesses can unlock a world of revenue opportunities and ensure they don't get left behind in the digital revolution.
Need Help Navigating the Digital Shift?
Adapting to the ever-evolving digital landscape can be challenging, especially in the bustling sectors of hospitality and leisure. If your business is looking to harness the power of e-commerce and tap into the millennial market, we're here to help. Get in touch today and let's explore the potential of immediate online conversions for your brand. Don't miss out on the opportunities of the digital age; partner with experts who can guide you every step of the way.
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Stratford upon Avon, Royal Leamington Spa, Evesham, Redditch, Solihull, Banbury, Cotswolds, Daventry, Rugby, Coventry & United Kingdom.
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