What are the advantages to establishing a website for a small business?

Introduction

Word of mouth is still a really great way to get new business, but it's also important to have a digital presence.

In this post, we'll explore the benefits of establishing a website for your small business.

Credibility & Brand Building

Establishing a website for your small business is also a great way to build credibility, brand visibility and personality.



A website is the first impression you make on potential customers, so it’s important that you make it count. A professional looking website can help establish you as an expert in your industry while also showing off the personality of your company. Your website will become one of the most important tools in growing your small business into a successful brand—one that people trust and want to work with.

Lead Generation

Lead generation is the process of attracting, qualifying and converting prospective customers into actual customers. Converting leads into sales is a crucial part of any business, but small businesses face an obstacle in lead generation that big corporations don't: they lack the resources to spend money on advertising and promotions.

Lead generation can be done through several different channels. You can use email marketing to send out newsletters with valuable information related to your products or services that will help convert subscribers into buyers. Social media platforms like Facebook and Twitter also provide great opportunities for lead generation if you post regularly about your products or services; this way you can build up a following that will follow along with every update you make while also increasing their interest in what you're posting about at any given moment. If someone clicks on one of your social media posts then they'll automatically become a follower (this is called "building" an audience).

You can also generate leads using search engine optimization (SEO), which focuses on improving visibility within search engines by developing website content with keywords that users will search for when looking for relevant information about what you offer as well as backlinks from other sites pointing back towards yours so it shows up higher in search results lists rather than lower down where people tend not go anyway since there's no reason why anyone would want find something out there unless something popped up first page results!

Organic Traffic

Organic traffic is the most valuable kind of traffic a website can get. The reason for this is simple: users have already found your site on their own, so they're more likely to act on your ads, visit again, and engage in other ways.

Organic traffic has another advantage as well: it gives you a way to build authority and reputation online by publishing quality content that attracts links from other websites.

Save Time + Increase Customer Service

When you think about how much time is spent on the phone, it's easy to see how a website can save you both time and money.

Answering questions in person takes more than just your employee's time; you'll also need to pay them for their work. And if they're busy answering the phone instead of helping customers, then someone else will have to step up and take over their responsibilities. A website can do this at minimal cost and with better results!

If someone has a question about an order, they can contact customer service via email or chat instead of calling them directly (and waiting for them to call back). If something goes wrong with an order, it's easier for customers to contact customer service via email or chat than by making a phone call because all the information needed is already stored online—so there's no need for additional paperwork or documentation before getting started with solving any problems that arise from ordering from an e-commerce site like yours!

Updates and Announcements

A website can be a great way to keep your customers up-to-date with what is happening in your business, whether it's announcing new products or services, hosting events at one of your locations, or hiring new employees.

You can also use social media for announcements. Facebook has a feature where you can create an event and invite people who are connected to that page. You'll need to approve the request before they become an attendee, but it's still a great way for them to learn about what's going on without leaving Facebook.

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Digital Marketing Opportunities

There are many digital marketing opportunities available to you, as a small business owner. Here are some of the most common:

• Search Engine Optimization (SEO) is the process where you optimize your website for search engines like Google and Bing so that it ranks higher in the search results when someone searches for keywords related to your business.

• Pay-Per-Click (PPC) ads allow you to show ads on Google's search results pages and other websites based on a specific keyword or phrase, usually at a cost per click or view. This kind of advertising works best when businesses have a good amount of traffic visiting their site every month because they need enough people who see their ad(s) before anyone clicks on them, which can be costly if there aren't many impressions—or times an ad appears on screen—each month. So while PPC may not be an option available right away, if this strategy interests you, wait until after launch until exploring these kinds of ads further!

• Social media platforms such as Facebook and Twitter allow users around the globe access content created by other users through their apps or mobile devices (smartphones), allowing businesses create branded accounts where they post updates about products/services offered by businesses using these networks as well as interact with potential customers who might eventually become repeat purchasers once they've "liked" something they've seen online before making purchases themselves later down life cycles!

It's important that you have an online presence in this digital age.

• A website is important in this digital age, as it serves as a virtual storefront for your business.

• Social media is also very important because it allows you to connect with customers and build your brand online by having conversations on platforms that people use every day.

• A mobile-friendly website is critical, as more people are browsing the web via their phones than ever before (according to Google’s “Best of 2018” report).

• Good design makes everything better! From logos and branding elements to graphics and buttons, good design enhances users' experience when visiting your site or interacting with your brand overall (especially if they're new customers). The best part about a good design? It's always evolving; there's always something new you can do to make things even better for next time around!

Conclusion

If you're looking to grow your business, it's important that you have an online presence. Your website can be your first step towards building credibility and brand awareness. It also provides an opportunity for lead generation through organic traffic as well as digital marketing opportunities such as SEO optimization and paid advertising campaigns.